The perception of ideas does not only depend on the experience and personal elements that judge them, but also on the culture in which someone grew up in. In the USA and other western countries, streets have names but not the blocks which the surround (blocks are considered unnamed space between streets). In japan however, when you ask someone where you are, they mention the number of the block (here the streets are considered unnamed space surrounding blocks). Furthermore, in Japan the houses are not numbered according to subsequent numbers, but rather according to in which order they are build. Thus, we can see the value of diversity, especially in teams and problem solving. When you get different cultures and background together, you see the value of looking at problems from a huge range of perspectives.

One amazing example of simply changing the perspective is the Canadian cereal brand Shreddies. They did this by simple creating intangible, added value without changing the product, but rather the perception.

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